Ecommerce Manager – Site & App Strategy

About the role

As the Ecommerce Manager for UNIQLO USA, you will lead the strategy and execution of the brand’s website and mobile app, creating an engaging shopping experience that drives conversion across all product categories. You will own site merchandising, coordinate seasonal launches, and work closely with merchandising, marketing and creative teams to ensure the digital storefront reflects the brand’s vision. The role involves monitoring performance metrics and continuously improving the user journey.

Key responsibilities

• Own the site merchandising strategy, ensuring category pages, navigation, and product placement maximize engagement and conversion.
• Plan and execute seasonal product launches, campaigns, and promotional events on the site.
• Partner with merchandising teams to localize assortment and ensure accurate product presentation.
• Optimize on‑site search, taxonomy, and product categorization for a seamless customer experience.
• Monitor site performance metrics (conversion, bounce rate, click‑through) and implement improvements.
• Collaborate with marketing and creative teams to align site content with campaigns and brand storytelling.
• Lead and mentor the ecommerce team to deliver operational excellence and continuous improvement.

Required profile

• 4–6 years of experience in e‑commerce site merchandising, digital merchandising or related roles, preferably in apparel.
• Strong understanding of UX principles, site navigation and conversion optimization.
• Analytical mindset with experience using web analytics tools such as Google Analytics.
• Excellent communication and project‑management skills.
• Experience managing or mentoring team members is a plus.

Required skills

• Google Analytics (web analytics tool)

What we offer

• Competitive salary range of $115,000–$133,000 per year.
• Opportunity to shape the digital experience for a leading global apparel brand.
• Collaborative environment with cross‑functional teams.
• Commitment to equal opportunity employment.