Director, Partner Lifecycle Marketing

About the role

Mastercard is seeking a Director of Partner Lifecycle Marketing to shape and execute a best‑in‑class engagement strategy for the Mastercard Partner Advantage Program. The role will own the end‑to‑end partner experience from onboarding through growth, advocacy and retention, ensuring partners derive maximum value from the program.

Key responsibilities

• Define and lead the partner lifecycle marketing strategy across all stages – onboarding, activation, engagement, growth, advocacy and retention.
• Design partner journeys, engagement programs and communications that are clear, relevant and tailored to diverse partner needs.
• Identify friction points and implement improvements to increase participation and program adoption.
• Develop personalized engagement tactics across digital, email, web, portal, event and community channels using data‑driven insights.
• Collaborate with technology and operations teams to enhance partner access to program benefits and resources.
• Test, learn and optimise campaigns to boost partner response, satisfaction and adoption.
• Build partner community initiatives that foster recognition, loyalty and advocacy.
• Define success metrics, analyse feedback and behavioural data, and translate insights into continuous experience enhancements.

Required profile

• Strategic marketer with strong operational experience and a track record of delivering measurable engagement.
• Excellent ability to translate partner needs into compelling journeys, campaigns and experiences.
• Data‑oriented mindset with experience using insights to drive optimisation.
• Proven leadership skills to influence cross‑functional teams and drive program success.

Required skills