Director of Product, Media OS Activation

About the role

IQVIA Digital is looking for a Director of Product, Media OS Activation to lead its flagship healthcare marketing platform. The role defines the vision, strategy and roadmap of Media OS and turns it into an intelligent, AI-powered audience and activation ecosystem that lets healthcare organizations deliver personalized, privacy-compliant marketing at scale. It sits at the intersection of healthcare, data and advertising technology.

Key responsibilities

• Lead a team overseeing the activation portion of Media OS and integrate with activation partners so reporting flows consistently to the platform.
• Drive the long-term product vision and roadmap: audience development, segmentation, direct-to-consumer workflows, federated audiences, and activation solutions moving from multi-DSP orchestration to AI-powered optimization.
• Lead innovation in AI-driven campaign optimization, closed-loop marketing, real-time analytics and adaptive campaign management.
• Help build Media OS as an open, multi-platform ecosystem and drive integrations across programmatic, social, connected TV, email and endemic media.
• Work with Sales, Marketing and Client Success to grow revenue, support integrated campaign solutions and improve reach, engagement, efficiency and customer adoption.
• Mentor product teams and collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations and Client Success.

Required profile

• Bachelor's degree in Business, Marketing, Computer Science, Engineering or a related field.
• 10+ years of product management and product leadership in AdTech, MarTech, digital platforms and data-driven SaaS.
• Proven track record building and scaling enterprise platforms for planning, activation and measurement.
• Ability to lead large cross-functional teams, influence senior executives and operate in complex, regulated industries.

Required skills

• Deep expertise in programmatic advertising and DSPs, identity resolution and identity graphs, data platforms and audience modeling, and omnichannel marketing.
• Preferred: advanced degree, healthcare/life sciences experience, familiarity with AI/ML optimization, open-platform ecosystems, and knowledge of privacy regulations and healthcare marketing compliance.

The stated base pay range is $121,400 to $338,400 per year, depending on qualifications, location and schedule; incentives and benefits may also apply.