Digital Marketing Manager

About the role

We are looking for a results‑driven Digital Marketing Manager to shape and execute our online marketing strategy. The role will boost brand awareness, drive customer engagement, generate leads and support revenue growth across multiple digital channels.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage campaigns on search, social media, email, display advertising and content marketing.
• Monitor performance, optimise initiatives and improve ROI and conversion rates.
• Oversee SEO, SEM, paid advertising and website optimisation efforts.
• Analyse data, create performance reports, dashboards and actionable recommendations.
• Maintain content calendars and coordinate digital content creation.
• Collaborate with sales, product and creative teams to support growth objectives.
• Conduct market research, competitor analysis and customer behaviour assessments.
• Manage marketing budgets and allocate resources efficiently.
• Stay up‑to‑date with emerging digital marketing trends and best practices.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media or a related field.
• 3+ years of experience in digital, growth or performance marketing.
• Strong analytical mindset with data‑driven decision‑making abilities.
• Excellent communication, leadership and project‑management skills.
• Ability to juggle multiple campaigns and priorities simultaneously.

Required skills

• SEO and SEM
• Social media marketing and email marketing
• Online advertising (display, paid media)
• Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce, Marketo, Mailchimp)
• Data analysis and reporting