Digital Marketing Coordinator – NYC

About the role

The Digital Marketing Coordinator will execute and coordinate the brand’s digital marketing initiatives across email, SMS, paid media and e‑commerce channels. Reporting to the VP of Ecommerce & Digital Marketing, the role bridges marketing, creative, merchandising, e‑commerce and agency partners to ensure timely campaign launches, optimized customer journeys and achievement of business goals.

Key responsibilities

• Own the e‑commerce and digital marketing calendar and ensure a seamless marketing journey from communications to site.
• Lead creative briefings for email, SMS and paid media (Meta, TikTok, YouTube, CTV, Content Creators) and coordinate related site updates.
• Collaborate with Creative to ideate social‑first, engaging content across channels.
• Work with Merchandising and E‑Commerce teams on product performance, providing linking direction and merchandise recommendations.
• Manage reporting and data analytics for email and SMS campaigns, partnering with the CRM vendor.
• Create, test and schedule email and SMS campaigns; hand off paid assets to the paid‑media vendor and ensure approvals.
• Attend digital agency and internal meetings to align high‑priority initiatives and update weekly business review decks.
• Monitor project execution against timelines and coordinate cross‑agency communication.

Required profile

• Minimum 2 years of professional experience in digital marketing (non‑internship).
• Hands‑on experience with Shopify or a comparable e‑commerce platform.
• Proficiency with Klaviyo or similar email/SMS marketing platform, including audience building, campaign creation and reporting.
• Strong analytical and reporting skills across site and digital channels.
• Demonstrated ability to collaborate with agencies and cross‑functional teams.
• Excellent project‑management capabilities handling multiple priorities and deadlines.
• Eagerness to learn and adapt in a fast‑paced environment.

Required skills

• Shopify (or similar e‑commerce platform)
• Klaviyo (or similar email/SMS platform)
• Meta advertising platform
• TikTok advertising platform
• YouTube advertising platform
• CTV advertising platforms
• CRM reporting and analytics tools