Digital Marketing Coordinator

About the role

Benchmark Senior Living is seeking a Digital Marketing Coordinator to support its growing portfolio of senior living communities. This hybrid position blends on‑site collaboration at the Waltham office with remote work, offering a hands‑on opportunity to manage digital campaigns that generate leads and strengthen the brand’s online presence.

Key responsibilities

• Update and maintain website content using WordPress.
• Assist with SEO initiatives and on‑page optimization.
• Support HubSpot marketing automation workflows and email campaigns.
• Coordinate paid media activities, including ad setup and performance monitoring.
• Track campaign metrics, generate reports, and ensure digital quality standards.
• Collaborate with the Senior Manager of Digital Marketing on strategy execution.

Required profile

• Early‑career professional eager to grow in digital marketing.
• Proactive, organized, and able to juggle multiple priorities.
• Strong curiosity for learning new tools and techniques.

Required skills

• WordPress
• SEO
• HubSpot marketing automation
• Paid media coordination
• Campaign tracking and reporting
• Digital quality assurance
• Analytics

What we offer

• Hybrid work model (3 days onsite, 2 days remote).
• Competitive salary range $55,000‑$60,000 annually.
• Opportunities for professional development within a fast‑growing senior‑living organization.