Digital Marketing Associate

About the role

The Digital Marketing Associate will drive traffic, engagement and revenue by executing integrated digital campaigns across paid and organic channels. You will turn data into actionable insights and help shape the company’s online presence.

Key responsibilities

• Implement an integrated digital strategy that includes website, content, SEO/LLMO, email, social, mobile app and social commerce initiatives.
• Create, curate and distribute high‑quality content (blogs, videos, social posts) optimized for performance.
• Launch and manage paid media campaigns on Meta, Google, TikTok and LinkedIn, measuring ROI/ROAS/CAC/CPL.
• Analyze campaign and website metrics using GTM, GA4 and attribution tools, providing regular performance reports.
• Collaborate with designers, copywriters, external agencies and the technical team to deliver projects from concept to launch.
• Stay current on digital marketing trends and introduce innovative tools and practices.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or related field (Master’s a plus).
• 5+ years of hands‑on digital marketing experience.
• Strong understanding of paid and organic channels, content strategy and e‑commerce ecosystems.

Required skills

• Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Attribution platforms – Hyros (preferred).
• Shopify and Shopify Plus.
• Klaviyo and HubSpot.
• Media buying on Meta, Google, TikTok and LinkedIn.
• SEO/LLMO and content marketing best practices.
• Basic knowledge of web development, UX/UI for web and mobile.