Demand Generation Marketing Manager

About the role

We are seeking a Demand Generation Marketing Manager to drive qualified pipeline for manufacturing and industrial organizations. The role focuses on email marketing, digital campaigns, SEO, webinars, content, and account‑based programs to support growth.

Key responsibilities

• Build and execute demand generation campaigns targeting manufacturing and industrial organizations.
• Develop email campaigns, nurture programs, and outbound marketing sequences that drive engagement and qualified opportunities.
• Own and manage a regular campaign calendar with consistent delivery of marketing programs.
• Create and optimize LinkedIn, paid search, webinar, and content marketing campaigns.
• Develop and execute SEO strategies to improve search rankings, organic traffic, and inbound lead generation.
• Partner with Sales to improve lead quality, conversion rates, and pipeline generation.
• Build account‑based marketing programs for strategic target accounts.
• Monitor campaign performance, pipeline contribution, and ROI while continuously improving results.

Required profile

• 3+ years of B2B demand generation experience.
• Experience marketing to manufacturers or other asset‑intensive industries.
• Proven success generating pipeline and revenue through email marketing, SEO, digital campaigns, and lead nurture programs.
• Strong understanding of complex, consultative sales cycles.
• Excellent analytical, communication, and project management skills.

Required skills

• HubSpot
• Salesforce
• LinkedIn Campaign Manager
• Google Ads
• Google Analytics
• ZoomInfo (or similar tools)
• Webflow

What we offer

• Competitive salary plus bonus.
• Hybrid work environment.
• Comprehensive health benefits package.
• Paid time off and holidays.
• Parental leave.
• Transit benefit program and company laptop.
• 401k retirement plan with employer match.
• Fitness center access and company meetups.