Demand Generation Manager

About the role

As an early member of the Marketing team, you will lead multi‑channel demand generation campaigns to drive new logo pipeline and cross‑sells for a fast‑growing B2B SaaS company.

Key responsibilities

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs.
• Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives.
• Identify, vet and manage advertising and content syndication opportunities with industry associations and publications.
• Evaluate and test emerging platforms and additional channels, such as billboards and direct mail.
• Set up nurture programs for every stage of the funnel to create and accelerate pipeline.
• Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow‑up.
• Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale.
• Build and maintain campaign landing pages and track a structured testing roadmap across creative, audiences, placements, messaging, and offers.
• Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results.
• Manage day‑to‑day operations of campaigns, including budgets, timelines, and deliverables, and oversee agencies and external resources.

Required profile

• 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS.
• Proven track record of driving lead and pipeline growth through creative, data‑driven campaigns.
• Analytical, test‑and‑learn mindset with a bias for action.
• Superb writing and communication skills.
• Self‑motivated and proactive, able to get things done without hand‑holding.
• Ability to work collaboratively in a fast‑paced, dynamic environment.

Required skills

• Multi‑channel program execution including email, search, social, display, and retargeting.
• Paid search and social advertising.
• Campaign landing page creation.
• Data analysis and ROI measurement.

What we offer

• Opportunity to shape demand generation for a profitable, rapidly growing SaaS company serving essential wholesale distributors.
• Remote‑first, flexible work environment with a distributed team across North and South America.
• Investment in hiring, development, and an environment where talented individuals can do their best work.
• Inclusive, equal‑opportunity culture that values ownership, transparency, and continuous improvement.