Demand Generation Manager

About the role

Mindset is looking for a Demand Generation Manager to own end‑to‑end marketing campaigns, nurture strategic accounts, and deliver qualified opportunities to Sales. This tech‑focused role leverages platforms such as 6sense, Salesforce, Pardot, Claude and LinkedIn Sales Navigator to drive measurable pipeline growth.

Key responsibilities

• Plan, execute and report on multi‑touch campaigns using email, ads, polls, video, web and other content formats.
• Create scalable processes that enable simultaneous campaign execution and maximize thought‑leader input.
• Own a pool of strategic accounts, monitor buying signals via 6sense, and log engagement in Salesforce.
• Mature leads through targeted outreach, content and account‑based tactics until they meet Mindset’s sales qualification criteria.
• Lead weekly review meetings with Sales leadership, track hand‑offs, and report on outcomes and OKR progress.
• Extract, analyse and present data from Salesforce and 6sense in weekly lead readiness and campaign performance reports.

Required profile

• Hands‑on experience with Salesforce and 6sense.
• Proven ability to design, run and optimise demand‑generation campaigns.
• Strong understanding of account‑based marketing and lead‑to‑sale hand‑off processes.
• Data‑driven mindset with the capacity to produce and interpret performance reports.

Required skills

• Salesforce
• 6sense
• Pardot
• LinkedIn Sales Navigator
• Claude (AI assistance tool)