Content Marketing Coordinator

About the role

The Sleep Code is seeking a creative and highly organized Content Marketing Coordinator to lead its content strategy across social media, email, and the website. You will shape the brand’s storytelling, drive community engagement, and support ecommerce growth for a luxury sleep‑focused lifestyle brand.

Key responsibilities

• Own and maintain the content calendar for Instagram, TikTok, email, and website.
• Plan, create, and publish visual and written content that reflects the brand’s elevated aesthetic.
• Capture and edit short‑form video for Reels and TikTok, focusing on lifestyle storytelling and product education.
• Write compelling copy for social posts, email campaigns, website pages, and marketing initiatives.
• Develop seasonal content concepts to support launches, promotions, and brand storytelling.
• Manage day‑to‑day publishing on Instagram and TikTok, grow organic reach, and engage with creators and customers.
• Build, schedule, and optimize email campaigns in Klaviyo, including automated flows.
• Update homepage and collection copy to align with product launches and campaigns.
• Coordinate influencer gifting, partnership outreach, and serve as primary contact for the digital advertising agency.

Required profile

• Passion for storytelling and a strong eye for aesthetics.
• Excellent organizational skills and ability to manage multiple projects.
• Strategic mindset with a focus on brand awareness, community building, and ecommerce growth.
• Comfortable working in a fast‑moving, emerging luxury lifestyle brand.

Required skills

• Klaviyo email marketing platform.

What we offer

• Opportunity to shape the content voice of a growing luxury brand.
• Collaborative environment with cross‑functional marketing teams.
• Creative freedom to develop innovative content concepts.