Construction Equipment Sales Representative

About the role

The Construction Equipment Sales Representative will drive new equipment sales and develop strong relationships with contractors and business owners across the Central Valley, from Fresno to Modesto. This field‑based position focuses on matching customers with the right machinery, parts, and service solutions to improve productivity.

Key responsibilities

• Represent the dealership in machinery sales within the assigned territory.
• Identify, qualify, and develop leads for new equipment, parts, and service opportunities.
• Promote full dealership solutions, including machines, parts, labor, and service agreements.
• Evaluate used equipment for potential trade‑ins and follow a structured sales process.
• Maintain a consistent customer call cycle and manage account records in CRM systems.
• Conduct field demonstrations and support customer events and promotions.
• Travel throughout the territory to meet customers and maintain company vehicles.

Required profile

• High School Diploma or equivalent.
• 4+ years of territory‑based or equipment sales experience, preferably in construction, agriculture, or heavy equipment.

Required skills

• CRM proficiency.

What we offer

• Opportunity to work with a respected dealership serving the construction and heavy equipment industry.
• Access to a full range of equipment solutions and support for professional development.