Category Marketing Manager – Mitchell & Ness

About the role

The Category Marketing Manager will own the development and execution of marketing plans for the Mitchell & Ness brand. Working closely with Brand, Product, Merchandising, Creative and Sales teams, you will translate consumer insights and commercial priorities into high-impact, data-driven strategies that resonate with fans worldwide.

Key responsibilities

• Lead the creation of category marketing plans that align brand storytelling with commercial goals.
• Partner cross-functionally to align on shared objectives, manage timelines and ensure on-time delivery of initiatives.
• Translate consumer insights and performance data into actionable marketing recommendations.
• Shape integrated briefs, contribute to campaign and activation planning, and drive awareness, engagement and demand.
• Track performance of initiatives, synthesize learnings and continuously optimize fan-facing outcomes.
• Identify opportunities to improve marketing effectiveness through data, automation and AI-enabled insights.
• Influence stakeholders without direct authority, building alignment across teams.

Required profile

• Proven experience in category or brand marketing, preferably within sports merchandise or e‑commerce.
• Strong analytical mindset with ability to turn data into clear marketing actions.
• Excellent cross-functional collaboration and influencing skills.
• Passion for fan‑centric storytelling and delivering authentic brand experiences.
• Entrepreneurial attitude with a focus on innovation and problem solving.

Required skills