Category Manager – K-Beauty (TikTok Shop)

About the role

Join TikTok Shop’s fast‑growing US commerce team as a Category Manager focused on K‑Beauty. You will help scale a portfolio of enterprise merchants, driving top‑line revenue while shaping the future of content‑driven shopping on the platform.

Key responsibilities

• Acquire, onboard and incubate new K‑Beauty merchants to expand the category.
• Design collaborative business models that align with merchants’ short‑term and long‑term growth plans.
• Partner with cross‑functional teams to solve growth challenges and improve the seller experience.
• Provide consultative guidance on content strategy, operations, creator/affiliate partnerships, merchandising and logistics.
• Keep active sellers informed about TikTok Shop product updates and promotional opportunities.

Required profile

• Proven experience in e‑commerce business development or category management.
• Track record of meeting or exceeding sales, GMV or other commercial targets.
• Strong interpersonal and negotiation abilities.
• Team‑player mindset, quick learner and adaptable to change.
• Familiarity with TikTok or other short‑form content platforms is a plus.
• Existing relationships with brands and distributors are advantageous.

Required skills