Business Development Manager – Health

About the role

Join TikTok Shop’s fast‑growing US commerce team and help shape the future of shopping by bringing health‑focused brands onto the platform. As a Business Development Manager you will own the end‑to‑end acquisition of enterprise partners and drive revenue growth for the health category.

Key responsibilities

• Partner with category leadership to identify and prioritize high‑potential health sellers for TikTok Shop.
• Lead the full business development cycle, from prospecting to contract signing.
• Build and maintain a pipeline of qualified prospects based on size, readiness, and ability to execute content commerce.
• Develop compelling pitch materials and processes tailored to target brands.
• Collaborate with cross‑functional teams to streamline onboarding, integration, and ongoing seller support.
• Create reporting and analysis to monitor seller onboarding performance and optimize processes.
• Coordinate internal resources to accelerate seller acquisition and achieve growth targets.

Required profile

• 3+ years of experience in business development, vendor acquisition, or sales for a retailer, marketplace, or e‑commerce platform.
• Experience working with consumable or health‑related brands.
• Proven ability to engage and influence executive leadership in B2B settings.
• Track record of meeting monthly and quarterly OKRs and improving scalable processes.
• Strong analytical and problem‑solving skills.
• Quick learner, proactive, resilient, and comfortable with ambiguity.
• Excellent communication and cross‑team collaboration abilities.

Required skills