Brand Marketing Manager

About the role

Affirm is seeking a Brand Marketing Manager to translate business priorities and consumer insights into campaigns that shift perception and drive measurable demand. You will own the end‑to‑end strategy for priority brand and partner moments, ensuring every touchpoint strengthens the Affirm brand.

Key responsibilities

• Own campaign strategy and architecture for key brand and partner moments, including co‑marketing projects with merchants and seasonal promotions.
• Translate business goals, audience insight, and brand strategy into briefs and recommendations that guide investment decisions.
• Lead brief development and coordinate Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications teams on audience, narrative, channel roles, and success metrics.
• Advise cross‑functional teams on trade‑offs, review creative work, and ensure execution aligns with brand standards.
• Set go‑to‑market strategy and investment priorities, managing timelines, workflow, and budget allocation across channels.
• Build a learning culture by defining successful tactics, creating reusable frameworks, and establishing standards for future campaigns.
• Own brand measurement and reporting, maintain the brand health tracker, and provide leadership with regular performance insights.

Required profile

• 8‑10 years of experience in brand marketing, integrated marketing, or a closely related discipline.
• Proven track record managing full campaigns from strategy through launch, preferably with experience in both agency and in‑house environments.
• Demonstrated ability to partner with creative teams and deliver on‑strategy, on‑budget, and on‑time work.
• Experience building brand awareness, equity, and differentiation through data and consumer insight.

Required skills

What we offer

• Opportunity to shape a high‑visibility brand at a fast‑growing fintech company.
• Collaborative environment with cross‑functional teams focused on impact.