Brand Manager

About the role

We are seeking a strategic and creative Brand Manager to lead brand development initiatives, drive brand awareness, and support market growth across the United States. The role will be responsible for shaping brand strategy, managing multi‑channel campaigns, and ensuring consistent brand positioning.

Key responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Manage brand positioning, messaging, and visual identity across all marketing channels.
• Plan and oversee integrated marketing and advertising campaigns.
• Conduct market research, consumer insights analysis, and competitor assessments.
• Monitor brand performance and analyze key marketing metrics.
• Collaborate with product, sales, creative, and digital teams to support business growth.
• Manage brand budgets and marketing expenditures.
• Ensure consistency of brand standards across all communications and customer touchpoints.
• Support product launches, promotional campaigns, and market expansion initiatives.
• Prepare reports and presentations for leadership regarding brand performance and strategy.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• 3+ years of experience in brand management, marketing, product marketing, or a related role.
• Strong understanding of branding, consumer behavior, and marketing principles.
• Experience managing multi‑channel marketing campaigns.
• Strong analytical and strategic thinking abilities.
• Excellent communication, presentation, and project‑management skills.

Required skills

• Proficiency with Microsoft Office Suite.
• Experience using marketing analytics tools.
• Knowledge of Google Analytics.
• Familiarity with CRM systems.
• Experience with marketing automation platforms.