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This job expired on 09/08/2026. It no longer accepts applications.
Brand Manager – Consumer Programs
Bacardi · Miami
Job description
About the role
Angel's Envy is seeking a Brand Manager to lead consumer‑focused programs and drive brand performance in the U.S. market. Based in Miami, you will be a core member of the Brand Team, translating strategy into execution across on‑ and off‑premise channels.
Key responsibilities
- Develop and execute iconic brand and growth strategies aligned with Angel's Envy positioning.
- Lead below‑the‑line planning in partnership with Commercial, Customer Marketing, and Commercial Planning.
- Manage consumer‑facing activities, collaborating with Advocacy, Sales, and external agencies.
- Serve as brand lead for advocacy programs, overseeing strategy, budgets, measurement, and evaluation.
- Jointly plan with Sales and Commercial Activation teams using consumer insights and commercial analytics.
- Lead inter‑agency execution of year‑round gifting, Kentucky Derby, and evergreen occasions.
- Oversee development of point‑of‑sale tools and a scalable global toolkit that reflects the brand’s luxury positioning.
Required profile
- Passionate about brand management with an entrepreneurial mindset.
- Proven ability to work across cultures, functions, and seniority levels.
- Strategic, analytically strong marketer who can manage multiple initiatives end‑to‑end.
- Commercially minded, using data and performance insights to inform decisions.
Required skills
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Bacardi
Miami
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