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Brand Manager – Consumer Programs

Bacardi · Miami

🇬🇧 English

Job description

About the role

Angel's Envy is seeking a Brand Manager to lead consumer‑focused programs and drive brand performance in the U.S. market. Based in Miami, you will be a core member of the Brand Team, translating strategy into execution across on‑ and off‑premise channels.

Key responsibilities

  • Develop and execute iconic brand and growth strategies aligned with Angel's Envy positioning.
  • Lead below‑the‑line planning in partnership with Commercial, Customer Marketing, and Commercial Planning.
  • Manage consumer‑facing activities, collaborating with Advocacy, Sales, and external agencies.
  • Serve as brand lead for advocacy programs, overseeing strategy, budgets, measurement, and evaluation.
  • Jointly plan with Sales and Commercial Activation teams using consumer insights and commercial analytics.
  • Lead inter‑agency execution of year‑round gifting, Kentucky Derby, and evergreen occasions.
  • Oversee development of point‑of‑sale tools and a scalable global toolkit that reflects the brand’s luxury positioning.

Required profile

  • Passionate about brand management with an entrepreneurial mindset.
  • Proven ability to work across cultures, functions, and seniority levels.
  • Strategic, analytically strong marketer who can manage multiple initiatives end‑to‑end.
  • Commercially minded, using data and performance insights to inform decisions.

Required skills

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    Published 3 months ago

    38 views · 0 interested

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    Bacardi

    Miami