Brand Ambassador – Penn State University

About the role

The Athletes First Tailgate Tour College Ambassador will raise brand awareness on the Penn State campus during the 2026 college football season. Reporting directly to the Vice President of Events, you will act as the on‑ground representative, helping to drive excitement for experiential and content activations.

Key responsibilities

• Plan, organize, and execute on‑campus events to maximize student and fan interaction before and during each stop of the Tailgate Tour.
• Promote the event across student organizations, clubs, sports teams, fraternities, and sororities (bonus if you are an active member).
• Provide creative insight specific to the Penn State campus to improve event impact.

Required profile

• Strong knowledge of Athletes First’s programming, talent, and brand initiatives.
• Professional demeanor when interfacing with talent and executives.
• Ability to thrive in a fast‑paced, deadline‑driven environment.
• Team‑oriented with a self‑starter attitude.
• Excellent written and verbal communication skills.
• Students studying marketing, communications, sports management, public relations, or journalism are preferred.

Required skills

• Microsoft Office Suite
• Google Suite