B2B Field Marketing Manager

About the role

Mastercard is looking for a B2B Field Marketing Manager to lead demand‑generation and field‑engagement initiatives across North America. The role translates global Services priorities into market‑relevant programs that create pipeline, accelerate sales and deepen customer relationships for our Data & Services solutions.

Key responsibilities

• Design, launch and optimise in‑market campaigns, including digital advertising, virtual webinars and sales‑enablement content.
• Plan and execute owned and industry events, overseeing branding, content development and logistical coordination for merchant‑focused programs.
• Collaborate with sales, business development, product and regional marketing teams to build integrated, account‑based campaigns.
• Leverage field events, executive engagements, digital activation and post‑event nurture to move opportunities through the funnel.
• Measure campaign performance against defined KPIs, analyse results and apply insights to improve future initiatives.

Required profile

• Commercially minded marketer with strong organisational skills.
• Comfortable working closely with sales stakeholders in a fast‑moving, matrix environment.
• Proven ability to turn strategic concepts into executable programs that deliver measurable business value.

Required skills

• Experience with digital advertising platforms and webinar tools.
• Proficiency in creating sales‑enablement content and event‑planning.
• Ability to analyse campaign data and report on key performance indicators.