Audience Engagement Manager

About the role

We are seeking an Audience Engagement Manager to turn audience data into actionable insights that shape impactful journalism. Based in New York City (or Washington, DC) on a hybrid schedule, you will join a newly created audience team supporting Law360, Law360 Pulse, and MLex.

Key responsibilities

• Analyze article and newsletter performance across platforms to identify what resonates with readers.
• Translate complex data into concise insights that guide editorial decisions.
• Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
• Identify high‑performing formats, topics, and tones and share findings with editorial, marketing, and product teams.
• Design, run, and interpret A/B headline tests.
• Produce clear, jargon‑free performance reports for the newsroom.

Required profile

• Curious, analytical mindset thriving in a fast‑paced environment.
• Experience in audience development, digital marketing, or content analytics.
• Background in a newsroom, media, or editorial analytics environment is highly preferred.
• Strong written communication and collaboration skills.

Required skills

• Google Analytics
• Adobe Analytics
• Parse.ly
• Chartbeat
• A/B testing

What we offer

• Opportunity to shape a new audience team from the ground up.
• Supportive work‑life balance and flexible hybrid work model.