Associate Brand Manager

About the role

Join Wendy's brand team as an Associate Brand Manager and become a business owner for one of the world’s most iconic fast‑food brands. You will work closely with the Brand Manager to shape strategy, drive insights, and execute national marketing initiatives that grow both the brand and the business.

Key responsibilities

• Assist the Brand Manager in creating detailed, strategic marketing plans and recommendations.
• Identify consumer insights and market opportunities to inform creative briefs and campaign concepts.
• Lead cross‑functional teams on national and test initiatives, including product innovation, promotions, and brand projects.
• Coordinate timelines, manage stakeholder engagement, and ensure seamless project execution.
• Analyze business performance, industry data, consumer research, and competitive activity to generate strategic recommendations.

Required profile

• Bachelor’s degree required; MBA preferred.
• Strong business case writing, marketing financial analysis, and P&L management abilities.
• Proven experience leading cross‑functional teams.
• Demonstrated project‑management expertise.
• Willingness to work onsite at the Wendy’s Restaurant Support Center in Dublin, OH at least four days per week.

Required skills

What we offer

• Competitive salary range of $93,000 – $158,000 annually.
• Opportunities for personal development in a fast‑paced, inclusive environment.
• Access to a collaborative culture that values openness, flexibility, and employee growth.