Assistant Director of Marketing and Communications

About the role

The Assistant Director of Marketing and Communications supports the Sr. Associate Director of Finance and Administration by leading all marketing, public relations, social media, web presence, and multimedia content for University Recreation (UREC). This role ensures that all communications align with LSU and UREC brand standards while fostering a collaborative environment.

Key responsibilities

• Supervise the Communications Specialist and a team of student employees, setting priorities, providing coaching, and conducting performance evaluations.
• Lead hiring, onboarding, and professional development for student staff.
• Manage the UREC marketing and communications budget, monitor expenditures, and maintain equipment inventory.
• Produce and coordinate marketing outputs across print, website, email, digital signage, and social media, ensuring high quality and brand consistency.
• Edit and develop content for multiple mediums, collaborating with the Office of Communication and University Relations.
• Serve as liaison to the LSU Division of Marketing and Communications and oversee vendor relationships.

Required profile

• Demonstrated leadership and supervisory experience in a marketing or communications setting.
• Strong understanding of brand standards and ability to enforce them across channels.
• Experience managing budgets and vendor relationships.
• Excellent written and verbal communication skills.

Required skills

• Social media management
• Content creation for print, video, and digital platforms
• Brand compliance and quality control