VP/SVP DTC Growth & Digital Product

About the role

Thesis is seeking a senior leader to own its Direct‑to‑Consumer growth engine and digital product experience. Reporting to the President, you will shape strategy, build systems, and lead teams to scale the business toward $100M+ in annual revenue.

Key responsibilities

• Define and execute end‑to‑end growth strategy, aligning acquisition, conversion, and retention with LTV:CAC targets.
• Oversee media investment across Meta, Google and emerging channels, establishing incrementality‑driven frameworks.
• Lead digital product and CRO initiatives to optimize the ecommerce experience.
• Set the AI vision and roadmap for growth and ecommerce, integrating AI tools to accelerate revenue and improve customer experience.
• Manage functional heads across growth, digital product, and CRO, ensuring cross‑functional execution.

Required profile

• Proven senior leadership experience in DTC growth, performance marketing, or ecommerce.
• Track record of scaling revenue and building diversified acquisition channels.
• Strong analytical mindset with ability to translate revenue targets into actionable channel strategies.
• Hands‑on builder who can design systems, lead teams, and drive measurable outcomes.

Required skills