Trade Marketing Manager

About the role

The Trade Marketing Manager is responsible for bringing the AB portfolio to life across wholesalers, retailers, venues, and events. The role combines trade marketing, activation, sponsorships, and execution leadership. It requires strong organization, creativity, communication skills, and flexibility to support nights and weekends for events and activation.

Key responsibilities

• Lead On‑Premise strategy and local execution of plans.
• Own On‑Premise channel performance and identify execution opportunities with wholesalers.
• Drive brand planning, sampling execution, and event/venue activations.
• Negotiate local sponsorships and manage activation budgets.
• Manage mobile asset deployment and support venue CAPEX execution.
• Partner with top wholesalers to ensure execution against plans.
• Own execution KPIs for On‑Premise plans.
• Implement brand programming in Off‑Premise channels to drive volume and share growth.

Required profile

• Proven ability to build and maintain relationships with distributors, account decision‑makers, and internal stakeholders.
• Reside in Houston, Texas.
• High level of product and beer‑industry knowledge.
• Self‑motivated, results‑oriented and able to work independently.
• Excellent oral and written communication, comfortable presenting to groups.
• Bachelor’s degree required; MBA preferred; 5‑7 years of sales or marketing experience in beverage or consumer products.

Required skills

• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint

What we offer

• Health benefits including medical, dental, vision, and wellness accounts.
• Life insurance and disability income protection.
• Generous parental leave and FMLA policies.
• 401(k) retirement savings with company match.
• Free beer and a fast‑paced, owner‑focused work environment.