TikTok Shop Growth Manager

About the role

FOLQS is a fast‑growing D2C supplement brand in the United States. TikTok is the next major growth channel and we need a single owner for the entire TikTok Shop ecosystem – affiliates, creator partnerships, influencer outreach, and the content pipeline that fuels it.

Key responsibilities

• Define and execute the TikTok Shop growth strategy, including P&L, targets, testing roadmap, and prioritisation across affiliates, content and paid media.
• Build, manage and scale the TikTok Shop Affiliate Program – creator sourcing, onboarding, briefing, commissions, VIP programmes and ongoing relationship management.
• Develop a scalable creator and UGC acquisition engine that consistently generates sales‑driving content.
• Run Folqs organic TikTok strategy – trend monitoring, cadence planning and community engagement.
• Report performance metrics such as GMV, attributed orders, CAC and creator ROI.
• Operate affiliate platforms (Social Snowball, GRIN, Aspire or equivalents).

Required profile

• 3‑5+ years managing TikTok creator/affiliate/influencer programmes for D2C e‑commerce brands or agencies.
• Proven track record running a TikTok Shop affiliate program with measurable GMV.
• Fluent in TikTok Creator Marketplace and at least one affiliate platform (Social Snowball, GRIN, Aspire, Modash or Insense).
• Experience reaching out to 50+ creators per month with data‑driven reply‑rate analysis.
• Strong written English for creator briefs and outreach.
• Performance‑mindset focused on conversions and GMV, not vanity metrics.
• Daily use of AI tools for outreach, brief creation and content ideation.
• Coachable and able to work closely with the founders.

Required skills

• TikTok Creator Marketplace
• Social Snowball
• GRIN
• Aspire
• Modash
• Insense
• AI tools for outreach and content ideation