Startups Marketing Lead

About the role

Sentry’s startup program provides credits, partner deals with YC and a16z, and a developer‑focused landing page, but it needs a dedicated leader to turn it into a growth engine. The Startups Marketing Lead will own the end‑to‑end startup marketing strategy, reporting to the Head of Enterprise Marketing and collaborating across Growth, Product Marketing and DevEx.

Key responsibilities

• Build and scale startup partnerships, expanding relationships with accelerators, incubators, VC platforms and deal aggregators, and make Sentry’s credits a must‑have perk.
• Own the startup acquisition funnel, designing programs that move early‑stage companies from free plans to paid customers and tracking pipeline health.
• Represent Sentry in the startup ecosystem by attending demo days, founder events and tech weeks, building genuine relationships with emerging founders and engineers.
• Create content and campaigns tailored to founders and early engineers, using the formats they actually consume.
• Shape the startup program itself, evolving credits structure, trial experience and onboarding based on startup needs.
• Measure and report on program impact, defining KPIs that link activity to revenue outcomes.

Required profile

• Proven experience building a startup marketing or partnerships program from the ground up at a developer‑focused or technical B2B SaaS company.
• Growth marketer comfortable running paid campaigns and engaging directly with founders at events.
• Alignment with Sentry’s informal, developer‑centric tone and community‑first approach.
• Preference for launching scrappy initiatives quickly over polished presentations.
• Diverse career background with unexpected turns that add unique perspective to the role.