Social Media Manager

About the role

You’ll run Campfire’s social presence and turn it into a real channel: the company voice on LinkedIn and YouTube, a credible presence in Reddit communities where our buyers ask questions, and the executive and employee voices that make a B2B brand feel human.

Key responsibilities

• Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with goals tied to reach, engagement, community growth and assisted pipeline.
• Program and publish daily: write posts, adapt video with the Content/Storytelling team, and manage YouTube operations (titles, thumbnails, playlists, Shorts, community posts).
• Build Campfire’s Reddit approach with the SEO & AEO Manager: identify relevant communities, participate transparently, and track how that presence influences AI answers.
• Run executive and employee social programs, including ghostwriting, coaching for founders and leaders, employee advocacy, and launch amplification.
• Own community management and social listening: respond, escalate, and route insights to Product, Product Marketing and Support.
• Partner with Influencer Marketing on creator amplification and with Paid Media on organic‑to‑paid handoffs.
• Report monthly on channel performance, share learnings, and continuously test new formats.

Required profile

• 6+ years managing B2B social for a company or brand, with proven channel and audience growth.
• Excellent short‑form writing and deep understanding of LinkedIn, YouTube and Reddit cultures.
• Hands‑on YouTube channel management, including analytics, packaging and Shorts.
• Reddit fluency: knowledge of subreddit norms, moderation and building credibility without bans.
• Comfort working with video (briefing, light editing, captions) and using scheduling and listening tools.

Required skills

• Figma
• Canva