Senior Digital Product Marketing Manager

About the role

Invesco is seeking a Senior Digital Product Marketing Manager to join its award‑winning Digital Experience team. The role will shape the digital ecosystem, driving client awareness, engagement and acquisition across all segments.

Key responsibilities

• Serve as the primary point of contact for all digital initiatives aligned to strategic business units and go‑to‑market priorities.
• Lead digital transformation and continuous improvement by partnering with cross‑functional teams to design best‑in‑class digital experiences.
• Champion innovation by identifying emerging digital trends, tools and technologies.
• Leverage deep expertise in the CMS platform and MarTech stack to build experiences that meet client needs and business objectives.
• Develop and execute digital marketing strategies that drive awareness, engagement, acquisition and retention.
• Use customer insights and data to create personalized digital experiences that strengthen loyalty and advocacy.
• Collaborate with marketing, product, UX/UI, editorial, content, enablement and web production teams.
• Monitor performance metrics and lead optimization efforts, including A/B and multivariate testing.

Required profile

• Hands‑on, highly engaged and self‑motivated individual.
• Ability to work across departments and deliver digital products that impact the bottom line.

Required skills

• Expertise with CMS platforms.
• Proficiency in MarTech stack tools.
• Experience conducting A/B testing.
• Experience conducting multivariate testing.

What we offer

• Flexible paid time off.
• Hybrid work schedule.
• 401(k) matching of 100% up to the first 6% plus discretionary contributions.
• Health and wellbeing benefits.
• Parental leave benefits.
• Employee stock purchase plan.