Seller Content LIVE Account Manager

About the role

TikTok Shop is expanding its e‑commerce offering with TikTok Shop Live, a hub where users discover promotions, product assortments and shop directly from live streams. We are seeking a passionate leader to drive growth for this newest feature by guiding sellers through live‑stream planning, execution and optimisation.

Key responsibilities

• Design and execute seller‑focused live strategies that increase GMV in line with platform commerce goals.
• Analyse live‑stream performance data, provide actionable insights and optimise content for higher conversion.
• Serve as the primary liaison for assigned sellers, managing end‑to‑end live planning, communication and performance coaching.
• Identify growth opportunities within the seller portfolio, expand live‑commerce adoption and drive incremental revenue through strategic upsell.
• Stay current on live‑stream trends, algorithm updates and best practices; collaborate with operations, campaign, product and cross‑functional teams to align initiatives.

Required profile

• Bachelor’s degree or equivalent practical experience.
• 5+ years in e‑commerce, social media platforms or digital content, with a proven track record in business development or sales.
• Strong understanding of one‑to‑one and one‑to‑few relationship building between tech platforms and sellers.
• Self‑motivated, independent, able to manage multiple initiatives and thrive in fast‑paced environments.

Required skills