Product Marketing Manager, Special Projects

About the role

We’re looking for a senior Product Marketing Manager to lead go‑to‑market for Anthropic’s highest‑priority special projects – cross‑cutting launches, new capabilities, and time‑sensitive initiatives that shape how the market understands Claude and Anthropic.

Responsibilities

• Own go‑to‑market strategy for a rotating portfolio of special projects, from positioning and messaging through launch execution and enablement.
• Develop crisp, differentiated narratives for net‑new capabilities and initiatives, often where no established market category or language yet exists.
• Translate complex technical subject matter – including safety and safeguards work – into clear, credible messaging for developers, enterprise buyers, and the broader ecosystem.
• Act as the program lead for each project: define the launch plan, timeline, and workstreams; align cross‑functional stakeholders; and drive execution across product, research, comms, demand generation, and sales.
• Create core launch assets and source‑of‑truth materials – messaging frameworks, narratives, FAQs, enablement content – that other teams build from.
• Partner with Product and Research leads to shape how projects are framed and sequenced for the market, feeding back market and competitive insight.
• Build repeatable frameworks and playbooks so that special projects become faster and more consistent to bring to market over time.
• Operate as a trusted, independent owner: surface risks early, make judgment calls in ambiguity, and keep leadership informed without needing close direction.

Minimum Requirements

• Product marketing background; exceptional writer and messaging craftsperson.
• Strong program management instincts and experience running complex, multi‑stakeholder launches end‑to‑end.
• Ability to quickly understand technical subject matter and communicate it accurately to both technical and non‑technical audiences.
• Comfort working autonomously on ambiguous problems.
• Skilled cross‑functional collaborator who can align partners without formal authority.
• Thrives in fast‑moving, high‑pressure environments where priorities shift.

Preferred Requirements

• 10+ years of product marketing experience in B2B or enterprise software.
• Experience marketing AI/ML products, developer platforms, or infrastructure.
• Background in areas with significant trust, safety, security, or regulatory dimensions.
• Track record of launching products that created a new market category.
• Prior experience in a special projects, launch lead, or “fixer” style role spanning multiple product lines.
• Experience at a high‑growth technology company during a category‑defining period.