Platform Architect, SFMC

About the role

Merkle, a Dentsu company, is a customer experience management company whose Salesforce practice works with global enterprise clients. As a Platform Architect, you will use hands-on Salesforce Marketing Cloud Engagement experience to build, support and optimize digital messaging solutions across email, SMS, mobile and related channels. This is a hands-on engineering and delivery role contributing to solution designs and reusable platform patterns, working with senior technical leaders on complex integrations and architecture decisions.

Key responsibilities

• Build and maintain scalable Salesforce Marketing Cloud Engagement solutions and translate business and campaign requirements into technical configurations.
• Develop journeys, automations, segmentation logic and campaign workflows using AMPscript, SSJS, SQL and GTL.
• Configure Data Extensions, Contact Builder, Journey Builder and Automation Studio, and support REST and SOAP API integrations.
• Help with platform audits, health checks, testing, troubleshooting and issue resolution, following development, testing, deployment and documentation standards.
• Act as a hands-on technical resource for clients and delivery teams, taking part in requirements gathering and explaining technical requirements and platform limitations to technical and non-technical audiences.
• Review configurations to improve performance, scalability and maintainability, and stay current on SFMC releases and platform changes.
• Create and maintain technical documentation, including workflow diagrams, configuration details and specifications, and contribute to reusable assets and coding standards.

Required profile

• 4 or more years of hands-on Salesforce Marketing Cloud Engagement development or implementation experience.
• Background in software development, technical implementation, platform configuration and SFMC troubleshooting.
• Client-facing, agency or consulting experience preferred.
• Ability to translate business requirements into practical technical solutions and communicate clearly with technical and non-technical audiences.
• Understanding of digital messaging across email, SMS, mobile or push channels, and familiarity with data quality, consent, campaign execution, CAN-SPAM, GDPR and other privacy requirements.
• One or more Salesforce certifications preferred.

Required skills

• AMPscript, SSJS, SQL and familiarity with GTL
• Data Extensions, Contact Builder, Journey Builder, Automation Studio and audience segmentation
• REST or SOAP API integrations, and Marketing Cloud Connect, SFMC Connector or similar

What we offer

• Annual salary range of $68,000 - $110,400, depending on experience and other factors.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.
• Flexible work arrangements, with employees living near the hub offices expected to work from the office three days per week.