Media Planning Analyst

About the role

The US Media Planning Analyst supports the development, execution and measurement of integrated media campaigns for Mastercard’s key business priorities and product launches.

Key responsibilities

• Support the US media team in planning and executing integrated campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
• Track campaign launches, manage day‑to‑day plan changes, budgets and performance reporting.
• Assist with audience sizing, channel mix, budget allocation, timelines and approvals.
• Develop measurement plans, monitor performance against KPIs and produce executive‑ready summaries.
• Collaborate with cross‑functional teams and external media agencies to optimize media investments.

Required profile

• Bachelor’s degree.
• Relevant experience in media planning with demonstrated progression in campaign execution and strategy.
• Experience working with media agencies.
• Strong project management and organizational skills.
• Excellent written and verbal communication.

Required skills

• Proficiency in Microsoft PowerPoint and Excel.
• Familiarity with campaign reporting tools such as comScore and Kantar.
• Experience with digital ad servers (e.g., DCM) and tag implementation.
• Knowledge of AI, digital marketing and emerging media trends.

What we offer

• Competitive base salary with potential annual bonus or commissions.
• Comprehensive insurance including medical, dental, vision, disability and life coverage.
• Generous paid leave, including 16 weeks new‑parent leave, up to 20 days bereavement, 25 vacation days and 5 personal days.
• 401(k) plan with company match and deferred compensation options.
• Fitness reimbursement or on‑site facilities, tuition reimbursement and other employee perks.