Marketing Operations Manager

About the role

The Marketing Operations Manager will ensure the marketing team runs efficiently, owning the data needed for targeted programs and performance tracking. You will keep data clean, complete, and up‑to‑date while supporting reporting and analysis for sales and customer success.

Key responsibilities

• Own the marketing data strategy and tech stack to enable personalized campaigns and performance reporting.
• Gather, clean, enrich, and integrate data from multiple sources into HubSpot, ensuring accuracy and consistency.
• Set up and manage data flows between HubSpot and other tools such as sales automation and ABM platforms.
• Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency.
• Identify trends and performance drivers, support measurement of campaigns and experiments, and recommend improvements.
• Provide analysis for strategic projects like TAM identification, segmentation, sales territory creation, and pipeline modeling.
• Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales.

Required profile

• 4+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early‑stage startup.
• Expert, hands‑on proficiency in HubSpot CRM, automation, and reporting tools.
• Working familiarity with technical integration options such as APIs and webhooks, and collaboration with engineering teams.
• Curious, structured, proactive thinker who thrives on bringing order to complexity and enabling data‑driven marketing at scale.
• Strong analytical and problem‑solving abilities with a keen eye for detail.
• Proven ability to work collaboratively in a fast‑paced, dynamic environment.

Required skills

• HubSpot CRM
• API integration
• Webhooks
• Data cleaning and enrichment
• Marketing automation tools