Manager, Consumer Marketing

About the role

Benefit is seeking a dynamic Manager, Consumer Marketing to lead the global go‑to‑market strategy for its campaigns. Reporting to the Director of Global Campaigns, you will act as the quarterback for integrated, worldwide initiatives, turning insights into compelling stories that resonate across cultures while maintaining a unified brand vision.

Key responsibilities

• Support the Director in coordinating cross‑functional teams to develop and execute global GTM toolkits, ensuring strategic alignment and effective pre‑ and post‑launch communication.
• Translate upstream category, product, and consumer insights into actionable campaign concepts and market activation plans.
• Create clear, insight‑driven briefs for creative and cross‑functional partners to streamline execution.
• Develop campaign support tools such as content matrices and messaging frameworks that are globally relevant yet locally adaptable.
• Own creative briefs for innovations and core campaigns, collaborating closely with regional marketing teams.
• Track campaign performance, extract learnings, and share recommendations to continuously improve future initiatives.
• Partner with global and local teams to align priorities, gather input, and ensure execution excellence across channels.

Required profile

• Bachelor’s degree in Marketing or a related field; MBA preferred (equivalent experience acceptable).
• 5+ years of experience in global brand, product, or omnichannel marketing, preferably within beauty or CPG.
• Proven track record delivering integrated campaigns across multiple channels.
• Strong understanding of influencer, earned media, PR, and digital strategies.
• Deep pulse on the beauty industry and emerging consumer trends.

Required skills

What we offer

• High‑visibility role with the opportunity to shape global brand strategy.
• Collaborative, fast‑paced environment that values creativity and bold ideas.
• Exposure to a worldwide network of cross‑functional teams.