Influencer Manager – BFF

About the role

BFF is looking for an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go‑to‑market strategies that strengthen BFF’s position as the leading friendship and social networking app. The role focuses on integrated marketing campaigns, best‑practice implementation, and performance optimization.

Key responsibilities

• Contribute to the development and execution of brand campaigns and go‑to‑market strategies.
• Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
• Oversee influencer marketing briefing, selection, and content review.
• Collaborate with the Integrated Marketing Lead to support BFF campaign initiatives.
• Identify and pitch innovative, culturally relevant marketing opportunities.
• Leverage consumer insights and analytics to refine strategies and enhance user engagement.
• Track campaign performance, communicate with stakeholders, and facilitate team check‑ins.
• Prepare presentations and share insights with management and leadership teams.
• Manage marketing budgets to ensure efficiency and timely execution.
• Partner with creative teams on campaign briefs, asset requirements, and feedback.

Required profile

• Passionate about BFF’s brand vision and values.
• Strong understanding of social networking, community, and digital‑first platforms.
• Proactive, solutions‑oriented, and able to anticipate needs.
• Positive, adaptable, and highly detail‑oriented.
• Ability to work under tight deadlines while balancing short‑ and long‑term priorities.
• Excellent communication, presentation, and interpersonal skills.

Required skills

• Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting.
• Experience working with talent managers and creative agencies.
• Strong background in developing disruptive and innovative go‑to‑market approaches.
• Data‑driven mindset with ability to translate consumer insights into impactful strategies.
• Ability to manage multiple campaigns simultaneously across internal and external teams.
• Strong budget and project management skills with attention to detail.

What we offer

• Medical, dental, and vision insurance with 30‑day eligibility.
• Unlimited PTO, company‑wide week off, and Focus Fridays.
• Fully paid life and long‑term disability insurance.
• 401k with 4% company match after 6% employee contribution.
• Monthly wellness benefit and access to Noom, Unmind, and Your Money Line.
• Maternity and fertility benefits plus 26‑week paid parental leave.
• Premium app access and inclusive workplace culture.