Growth Marketing Specialist (B2B)

About the role

We’re looking for a high‑performing B2B growth generalist to help the company grow. This is a hands‑on, tactical role where you’ll take much of the growth and business‑development work off the founder’s plate, running experiments, campaigns, and website work that bring in the right clients. You’ll work closely with the CEO and own the process of finding and winning business.

Key responsibilities

• Run growth experiments end‑to‑end, designing, launching and analysing tests across channels and funnel stages.
• Manage campaigns (cold email, LinkedIn, organic, paid) and optimise against clear KPIs.
• Own CRO across the site and client‑facing work, identifying friction, testing fixes and improving conversion.
• Improve the Charly website: SEO, GEO, landing pages and portfolio pages with real project metrics.
• Write blog content and oversee SEO and GEO specialists and tooling.
• Oversee the Google Ads contractor, brief them, review performance and execute landing‑page and campaign changes.
• Set up and manage marketing infrastructure: CRM on the website, cold‑email systems, alerts and automation.
• Conduct prospect research for sales, evaluating target companies’ traffic, CRO and redesign needs.
• Implement AI agents and AI tooling into workflows.
• Maintain dashboards so the team can see what’s working.

Required profile

• 5+ years in B2B growth or marketing, ideally agency or creative‑services.
• Genuinely tactical and hands‑on; you run the work yourself.
• Great copywriting skills and exceptional written and spoken English.
• Extremely organized, able to juggle multiple projects and context‑switch.
• Comfortable with data: pulling, reading and building simple dashboards and reports.
• Strong with SEO/GEO, email/outreach, analytics and marketing automation.
• Quick to learn new tools; creative and self‑directed.

Required skills

• SEO
• GEO (generative engine optimisation)
• CRO
• Google Ads
• CRM systems
• Cold‑email systems
• Analytics
• Marketing automation
• AI tools and agents

What we offer

• Competitive monthly compensation based on experience.
• Fully remote with flexible hours.
• A lean, high‑trust team that values ownership over bureaucracy.
• Real room to grow as the agency scales.