Founding Marketing Lead

About the role

Clarion is rebuilding how healthcare communicates using AI. As the Founding Marketing Lead you will shape the brand narrative, visual identity and go‑to‑market strategy for a fast‑growing startup based in New York.

Key responsibilities

• Define and own Clarion’s story: craft positioning and messaging that turns the company into a trusted partner for healthcare teams.
• Own brand identity end‑to‑end: guide visual design, website, conference collateral and overall brand system.
• Run ABM campaigns for target accounts such as dermatology practice managers and multi‑site groups, in partnership with BDRs.
• Lead product marketing across specialties, creating vertical‑specific positioning and launch messaging for dermatology, orthopedics, cardiology, etc.
• Build the customer marketing engine: turn wins into case studies, testimonials and ROI proof points.
• Run field marketing and content: manage conferences, customer events and publish blogs, LinkedIn posts and press releases.

Required profile

• 3‑5 years of B2B marketing experience, preferably in enterprise healthcare or growth‑stage startups.
• Relationship builder with experience creating trust through events, community building and strategic partnerships.
• Healthcare insider who understands health‑system buying cycles and key influencers.
• Strategic storyteller able to distill complex technology into a simple, repeatable narrative.
• Strong brand judgment with a clear point of view on design and visual identity.
• Scrappy executor comfortable writing LinkedIn posts, organizing executive dinners and pitching reporters.
• Willingness to work daily from the NYC office and collaborate in‑person.

What we offer

• Direct impact: work directly with founders to shape positioning and go‑to‑market strategy.
• Meaningful equity: early employee stock options with significant ownership potential.
• Comprehensive benefits: 100 % covered healthcare, flexible time off, commuter benefits and daily team lunches.
• Team culture: quarterly retreats and monthly events that foster real connections.
• Career growth: clear path to VP of Marketing as the company scales, with the opportunity to build and lead a team.