Field Marketing Manager
serval · New York
Job description
About the role
As our Field Marketing Manager, you'll work side by side with Sales to bring field programs to life across segments and help execute account‑based marketing (ABM) plays for our most important accounts. This is a hands‑on role for someone early in their career who is eager to learn fast, get creative, and see their work directly open doors and move deals forward.
Key responsibilities
- Plan and run field marketing experiences such as regional dinners, happy hours, hackathons, and other creative moments that connect to active opportunities and target accounts.
- Support ABM programs for key accounts across channels including direct mail, events, digital, gifting, and content.
- Own end‑to‑end logistics for field events: venues, vendors, invitations, registration, on‑site coordination, and follow‑up.
- Partner with Sales to understand territory priorities and account dynamics, ensuring every program ties back to pipeline.
- Track program impact—account engagement, attendance, pilots started, and pipeline influenced—and share learnings.
- Generate and test new tactics, push boundaries, and help the team stand out.
Required profile
- 1–2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
- Familiarity with, or eagerness to quickly learn, tools such as Salesforce, HubSpot, and intent platforms (e.g., 6sense, Demandbase).
- Strong organizational skills and attention to detail; ability to juggle multiple events and deadlines.
- Comfort with data: ability to pull basic reports, read metrics, and use them to make decisions.
- Collaborative style that quickly earns trust with Sales and marketing teammates.
- Comfortable moving fast, experimenting, and adjusting in real time.
- Creative thinker who can turn a rough goal into a concrete plan and execute it.
- Willingness to travel roughly 25 % of the time, up to 50 % seasonally.
Required skills
- Salesforce
- HubSpot
- 6sense
- Demandbase
What we offer
- Impact: Be a key player in shaping the success of our AI product and company.
- Growth: Build a fundamentally new AI product offering with support from an experienced team and investors.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
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Published 3 days ago
Expires 1 month from now
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serval
New York