Event Marketer – Drive High‑Impact Event Programs

About the role

Sierra is looking for an Event Marketer to shape and execute a strategic portfolio of third‑party events that generate pipeline and reinforce the brand. You will work closely with Sales and Marketing to create compelling experiences that engage senior enterprise buyers.

Key responsibilities

• Build and own Sierra’s third‑party event portfolio, selecting conferences and sponsorships that align with pipeline goals and brand impact.
• Design and program high‑impact event experiences such as executive roundtables, panels, fireside chats, and field events, crafting booth content and on‑site narratives.
• Partner with Sales to turn events into pipeline engines, creating pre‑event targeting, talk tracks, post‑event follow‑up sequences and handoff motions.
• Integrate events into broader marketing campaigns, linking them to demand‑gen, content, social and ABM initiatives.
• Measure event performance, produce post‑event reports and reusable playbooks for continuous improvement.

Required profile

• 5+ years of event marketing experience planning corporate events, preferably in‑house.
• Proven track record of building event programs that generate measurable pipeline.
• Experience designing roundtables, panels, fireside chats and field events for senior audiences.
• Strong partnership instinct with Sales and ability to create targeting, outreach and enablement assets.
• Ability to manage producers, agencies, vendors and conference relationships without micromanaging logistics.
• Exceptional organizational skills, attention to detail and capacity to juggle multiple events simultaneously.
• Willingness to travel regularly for nationwide or international events.

What we offer

• Unlimited paid time off.
• Medical, dental and vision benefits for you and your family.
• Life insurance, disability and retirement plans.
• Parental leave and fertility benefits through Carrot.
• Lunch, snacks and coffee, plus a discretionary benefit stipend.
• Equity participation for eligible full‑time employees.