Director of Content and Brand Strategy

About the role

We are seeking a Director of Content & Brand Strategy to lead Destructoid’s evolution from a website‑centric publisher to a multi‑platform brand. This senior role reports to the CCO and is fully remote within the United States.

Key responsibilities

• Define and steward brand strategy, voice, and visual identity across articles, video, community, and events.
• Develop and launch social‑first video and multimedia franchises for TikTok, Reels, Shorts, and YouTube.
• Grow owned, algorithm‑independent audiences through newsletters, Discord, and community platforms.
• Partner with commercial teams to diversify revenue via branded content, sponsorships, commerce, events, and subscription models.
• Provide editorial leadership, setting vision, standards, and maintaining editorial independence.
• Own the content‑and‑brand contribution to the P&L, establishing shared KPIs across editorial, audience, and commercial teams.

Required profile

• 7+ years in digital media, content, or brand roles, preferably on the publisher side.
• Proven track record building social‑first video and multimedia franchises and growing cross‑platform audiences.
• Commercial fluency with hands‑on experience in branded content, commerce/affiliate, events, or subscription revenue.
• Comfort managing budgets and outcomes, thinking like a general manager.
• Strong understanding of gaming and enthusiast culture on social platforms.

Required skills

• Data literacy for setting KPIs and steering performance.