Director, Content & Lifecycle Marketing

About the role

We are seeking a Director of Content & Lifecycle Marketing to lead our CRM, email, and automated customer journey initiatives. In this role you will combine content strategy, technology, and execution to drive engaging, data‑driven marketing communications.

Key responsibilities

• Lead and develop a high‑performing team responsible for CRM campaign execution, email design and production, internal communications, marketing automation, and lifecycle marketing.
• Own end‑to‑end CRM marketing execution, ensuring assets and campaigns are built, loaded, tested, launched, and maintained across multiple platforms.
• Oversee email design and production to deliver on‑brand, responsive, and performance‑optimized communications.
• Manage the campaign intake and prioritisation process, defining requirements, timelines, ownership, capacity and expectations.
• Measure and report on campaign performance, identify optimisation opportunities and implement testing and continuous improvement.
• Partner with Marketing, Sales, Operations, Technology, Compliance and other stakeholders to translate business needs into effective solutions.
• Champion data quality and thoughtful data management across all marketing activities.

Required profile

• Proven people‑leadership experience building and scaling high‑performing marketing teams.
• Strong analytical mindset with the ability to use data to improve results and drive optimisation.
• Detail‑oriented yet capable of seeing the big picture and translating strategic goals into actionable campaigns.
• Excellent problem‑solving skills and ability to manage a steady stream of marketing requests.

Required skills

• CRM platforms
• Email design tools
• Marketing automation platforms
• Campaign reporting and analytics