Director, Content & Lifecycle Marketing

About the role

Rate is seeking a Director of Content & Lifecycle Marketing to own and execute all CRM‑driven communications, email design, and automated customer journeys. The role sits at the crossroads of content, technology, and execution, leading a talented team to deliver engaging, on‑brand campaigns that move customers through the mortgage lifecycle.

Key responsibilities

• Lead and develop a high‑performing team responsible for CRM campaign execution, email design, internal communications, marketing automation, and lifecycle marketing.
• Own end‑to‑end CRM marketing execution, ensuring assets are built, loaded, tested, launched, and maintained across multiple platforms.
• Oversee email design and production to guarantee responsiveness, brand consistency, and performance optimization.
• Manage the campaign intake and prioritization process, providing clarity on requirements, timelines, capacity, and expectations.
• Measure campaign performance, generate insights, and drive continuous testing and optimization.
• Partner with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective solutions.
• Champion data quality and thoughtful data management throughout the lifecycle.

Required profile

• Proven people leader who can build and scale high‑performing teams.
• Strong problem‑solver with a data‑driven mindset.
• Ability to balance big‑picture strategy with meticulous attention to detail.
• Experience turning a steady stream of requests into thoughtful, effective campaigns.
• Excellent communication and cross‑functional collaboration skills.

Required skills

• Hands‑on experience with CRM platforms.
• Email design and production expertise.
• Marketing automation platform proficiency.
• Data analysis and reporting capabilities.