Digital Marketing Manager

About the role

Campus is building a marketing function that helps students discover, choose, and enroll. As Digital Marketing Manager you will own both organic search (SEO & AEO) and paid digital campaigns, working hands‑on to create content, analyse performance, and drive growth.

Key responsibilities

• Manage and optimise paid campaigns on Meta and Google Ads, inheriting existing programmes and supporting enrollment goals.
• Analyse campaign data, surface insights, and contribute to conversion‑rate objectives.
• Develop and execute organic search strategy: keyword research, content planning, technical SEO, on‑page optimisation.
• Create blog posts, landing pages, and programme pages, and coordinate content from faculty and students.
• Build and maintain SEO/AEO reporting in SEMrush, translating metrics into business decisions.
• Collaborate with product and engineering to prioritise technical SEO improvements such as Core Web Vitals, schema, crawl coverage, and site architecture.
• Drive link‑building through outreach and authentic content placement.

Required profile

• Hands‑on experience managing Meta Ads and Google Ads campaigns.
• 3+ years of SEO experience in a fast‑paced environment, with at least one year in a strategic role.
• Strong working knowledge of GA4 and Google Search Console.
• Proficiency with SEMrush or a comparable SEO platform.
• Excellent writing ability to produce clear, on‑brand content.
• Bonus: experience in consumer‑facing, enrollment‑driven or SaaS settings; familiarity with AEO and structured content for AI search visibility; experience coordinating content contributors.

Required skills

• Meta Ads
• Google Ads
• GA4
• Google Search Console
• SEMrush
• Core Web Vitals
• Schema implementation
• Crawl coverage
• Site architecture
• Link building

What we offer

• Base salary $120,000‑$125,000
• Equity grant
• Fast‑paced, impact‑driven environment