Customer Marketing Manager

About the role

Campfire is building a next‑gen core accounting platform for modern finance teams. As the Customer Marketing Manager you will own the customer proof engine, creating case studies, reference programs, advocacy initiatives and review‑site strategies that help sales and marketing demonstrate real value.

Key responsibilities

• Build and run a case‑study and proof‑point program: source candidates, interview, write and produce stories, and maintain a searchable library.
• Own the customer reference program: recruit, tier and manage advocates, handle reference requests for sales, and protect customers from over‑asking.
• Develop advocacy and community initiatives such as advisory boards, peer‑to‑peer events, awards and recognition.
• Execute review‑site strategy on G2, Capterra and similar platforms, including review generation campaigns and profile management.
• Produce customer video content and testimonials in partnership with the Content/Storytelling team.
• Provide proof points for product launches, campaigns and corporate events, and measure impact through reference wins, review volume, and advocate satisfaction.

Required profile

• 4–7+ years of B2B customer marketing, advocacy or content marketing experience with direct ownership of reference or case‑study programs.
• Excellent interviewing and writing skills, with the ability to quantify results.
• Experience running review‑site programs on G2 or Capterra and understanding buyer behavior on those sites.
• Strong project and stakeholder management across multiple parallel requests.
• Comfort producing video content, including briefing, on‑camera interviews and working with editors.

Required skills

• UserEvidence
• Influitive
• ReferenceEdge
• G2 Buyer Intent