Associate Director / Director, Product Marketing

About the role

Veeva Systems is seeking an experienced product marketing leader to promote highly scalable, multitenant cloud solutions that accelerate life‑science therapies. The Director of Product Marketing will own messaging and assets that support demand generation, field enablement, and customer marketing across global markets.

Key responsibilities

• Develop an annual marketing plan in collaboration with field marketing.
• Create go‑to‑market programs for new offerings, market segments, and geographies.
• Gain deep understanding of buyer needs and align Veeva solutions to those needs.
• Craft product messaging for all media and customer engagement channels.
• Empower sales teams to communicate product value effectively.
• Lead global cross‑functional launch and release marketing initiatives.
• Partner with product and market strategy to translate product vision into external communication.
• Build product awareness through PR, article placements, and social media.
• Identify and showcase customer success stories in marketing materials.
• Create content such as thought leadership pieces, videos, website copy, blog posts, and infographics.
• Maintain a library of sales tools, including presentations and competitive materials.

Required profile

• 7+ years of B2B product marketing experience, preferably with complex enterprise cloud software.
• Proven ability to develop clear, concise, and compelling messaging.
• Strong project‑management skills with exceptional attention to detail.
• Demonstrated relationship‑building across teams and organizational levels.
• Self‑starter who can work independently with minimal oversight.
• Excellent written and oral communication abilities.
• Fast learner who thrives in a fast‑paced environment.
• Bachelor’s degree or equivalent work experience.
• Located in Eastern or Central US time zones.

What we offer

• Medical, dental, vision, and basic life insurance.
• Flexible PTO and company‑paid holidays.
• Retirement programs.
• 1% charitable giving program.
• Base salary range $115,000 – $200,000 per year, with potential variable bonus and stock awards.