Assistant Manager, Retention Marketing

About the role

The Retention Marketing Assistant Manager will evolve Beyond Yoga's RCS/SMS program and support broader retention and lifecycle marketing across email, mobile, loyalty, and customer journey initiatives.

Key responsibilities

• Own daily management and growth of the RCS/SMS channel, including strategy, planning, execution, testing, optimization, and performance tracking.
• Build, QA, schedule, and deploy SMS campaigns and automated lifecycle journeys in Klaviyo.
• Drive subscriber acquisition through website forms, pop‑ups, preference centers, lead‑capture experiences, and promotional campaigns.
• Maintain the RCS/SMS calendar and collaborate with merchandising, e‑commerce, and marketing teams to align campaigns with product launches, inventory, and promotional events.
• Develop a testing roadmap covering segmentation, personalization, messaging, timing, offers, and journeys to improve engagement, retention, and revenue.
• Monitor subscriber health, deliverability, consent compliance, and overall program performance, identifying opportunities for improvement.
• Support email marketing projects, including campaign setup, QA, deployment, testing, lifecycle journeys, and creative reviews.

Required profile

• Data‑driven marketer capable of identifying growth opportunities, developing testing strategies, and translating insights into actions that boost customer engagement, retention, and revenue.
• Proven ability to use data to improve campaign performance, customer experience, and long‑term retention.

Required skills

• Klaviyo (SMS and email marketing platform)