AI Search Analyst – Marketing Data Insights

About the role

Scrunch, a Sitecore company, is seeking an AI Search Analyst to help brands understand and improve their visibility on AI‑powered search platforms such as ChatGPT, Claude and Gemini. The role combines quantitative analysis with customer‑facing storytelling to turn ambiguous questions into clear insights and actionable recommendations.

Key responsibilities

• Build and maintain dashboards and reports that track AI search performance, visibility, citations, competitive movement and content coverage.
• Translate platform data into customer‑focused insights linked to business goals, personas and content priorities.
• Partner with Customer Success on client sessions, reviews, investigations and strategic read‑outs.
• Diagnose performance shifts by analysing prompt patterns, topic mix, source behaviour and competitor activity across AI surfaces.
• Design measurement frameworks and experiments, define KPIs, conduct pre/post analyses and present findings.
• Conduct quantitative deep‑dives into drivers of citations, visibility gains/losses and the impact of content or technical changes.
• Improve internal methodologies for trend reporting, benchmarking and segmentation in fast‑changing environments.
• Work with Product and Engineering to surface customer pain points and influence reporting, analytics and workflow enhancements.
• Contribute to external research summaries, benchmark studies and thought‑leadership content when relevant.

Required profile

• 2–4 years of experience in analytics, data science, consulting or a similarly quantitative role.
• Strong foundation in statistical analysis and experimental design.
• Ability to communicate complex findings clearly to both technical and non‑technical audiences.
• Customer‑oriented mindset with experience collaborating across Customer Success, Product, Engineering and Marketing teams.
• Comfort working in a fast‑paced, data‑driven environment.

Required skills

• Statistical analysis
• Data visualization and dashboard creation
• Quantitative experimentation

What we offer

• Hybrid work model (3 days in‑office, flexibility for remote work).
• Opportunity to shape AI‑search strategy for Fortune 500 and high‑growth brands.
• Collaborative environment with cross‑functional teams.