Account Manager - Education - Global Business Solutions

About the role

TikTok is seeking a dynamic Account Manager to join its SMB Advertising Sales team, focusing on education clients within Global Business Solutions. You will nurture client relationships, drive growth, and ensure customers succeed on the TikTok platform.

Key responsibilities

• Serve as the primary contact for a portfolio of SMB education clients, achieving full quarterly engagement.
• Educate clients on TikTok trends and strategies to maximize platform usage.
• Analyze market potential, retain clients, reduce churn, and identify upsell and cross‑sell opportunities.
• Collaborate with internal teams to share insights, influence product enhancements, and support seasonal growth initiatives.
• Forecast opportunities, track KPIs, and deliver data‑driven recommendations to improve campaign performance.
• Advocate for client needs, resolve issues, and coordinate with technical teams for troubleshooting.

Required profile

• Experience in digital advertising or e‑commerce sales.
• Strong grasp of sales processes, including upselling, cross‑selling, and negotiations.
• Familiarity with advertising industry trends and brands.
• Excellent communication skills and a data‑driven mindset.
• Ability to thrive in a fast‑paced environment and manage client expectations.

Required skills