Senior Product Manager, Growth

About the role

A fast‑growing, Series B/C fintech platform purpose‑built for small and independent businesses is looking for a Senior Product Manager, Growth to own and scale the full growth funnel — from acquisition and activation through conversion, monetization, and retention. Operating in a regulated financial services environment, you’ll bring rigorous experimentation, sharp analytical instincts, and a strategic mindset to meaningfully move unit economics and long‑term customer value.

Key responsibilities

• Develop and execute a growth product strategy aligned with company mission, growth objectives, and unit economics.
• Own the full growth funnel across acquisition, activation, conversion, monetization, and retention with a focus on LTV, CAC, and payback.
• Design, run, and scale rigorous A/B testing and experimentation across landing pages, messaging, onboarding, pricing, and personalization.
• Partner with product, engineering, design, and growth marketing to productionalize winning experiments into scalable product features.
• Improve site and onboarding conversion by clarifying value propositions and reducing friction.
• Strengthen top‑of‑funnel performance via SEO, AI‑driven discovery, organic channels, affiliates, and educational content.

Required profile

• 10+ years of progressive experience in growth, product, or growth marketing, with 3–5+ years in a senior leadership role; fintech or subscription background preferred.
• Bachelor’s degree required; advanced degree a plus.
• Deep, hands‑on expertise with A/B testing, experimentation tooling, personalization, and cohort‑based analysis.
• Proven track record building and scaling growth functions with measurable improvements in conversion, retention, and unit economics.
• Strong understanding of full‑funnel growth fundamentals and their connection to LTV, CAC, and payback.
• Experience applying AI to experimentation, content, and analysis, including AI‑driven discovery (AEO/LLM search).
• Ability to partner with and influence product and engineering teams and communicate with executive leadership.
• Comfortable working in a fast‑paced, evolving startup environment.

Required skills

• A/B testing
• Experimentation tooling
• Personalization
• Cohort analysis
• AI‑driven discovery (AEO/LLM search)
• SEO

What we offer

• Base salary $160,000 – $180,000 USD annually, commensurate with experience.
• Competitive equity and benefits package.
• On‑site role based in San Francisco, with possible consideration for NYC or LA for the right candidate.